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Media Kit

McArthur Skincare Media Kit – Press Information

Access the McArthur Skincare Media Kit for journalists and media agencies. Company profile, logo, style guide, design assets and company information and history are all available within our McArthur Skincare 2017 Style Guide & Media Kit.

For further information, please contact our Operations Centre on 1800 729 729 or email info@mcarthurskincare.com

Brand Name

McArthur Skincare

Website URL

http://mcarthurskincare.com

Key Positioning Statement / Mission Statement

Dedicated to helping you feel and look your best.

Full Brand Logo [horizontal]

McArthur Skincare logo long

Brand Resource Downloads

McArthur Skincare Point of Sale (POS) Material & Brochures

McArthur Skincare Corporate eBrochure (English)
McArthur Skincare Corporate eBrochure (Chinese)
McArthur Skincare Product Brochure (A4 tri-fold)
McArthur Skincare Before & After Photos Flyer
McArthur Skincare Shelf Talker strip 52x300mm
McArthur Skincare Shelf Wobbler

McArthur Skincare Logo (Text Only)

Adobe Illustrator (.ai) format (green font)
Adobe Illustrator (.ai) format (white font)

McArthur Skincare Logo Horizontal (Text + Image)

Adobe Photoshop (.psd) format 50cm 300dpi
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McArthur Skincare Logo Square (Text + Image)

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High Res image (.jpg) format 40cm 300dpi Green Text
High Res image (.png) format 40cm 300dpi Green Text
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McArthur Skincare Key Positioning Statement

(Dedicated to helping you feel and look your best)
Adobe Illustrator (.ai) format (green font)
Adobe Photoshop (.psd) format 1200x100px 300dpi
Image (.jpg) format 650x106px 96dpi White Text

McArthur Skincare Money Back Guarantee Logo

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McArthur Pawpaw Extract 60% Circular Logo

Adobe Illustrator (.ai) format (normal and reversed, various percentages)
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Image (.jpg) format 254x258px 96dpi

McArthur Skincare Product Photos

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Company Description [long version]

McArthur Skincare is a 100% Australian owned and operated company, founded in 2010, within the health care and cosmetic industries. With a range of seventeen products, McArthur Skincare has an online consumer direct store, and is stocked at all good pharmacies and health food stores Australia wide, as well as being available in the UK, USA and China.

At McArthur Skincare we refined McArthur Pawpaw Extract™ enabling us to create the only cream with 60% Pawpaw extract concentration.

The McArthur Skincare range of skin, body and hair care products all contain our unique McArthur Pawpaw Extract™.

All of our products outline on their front label the percentage of our Pawpaw extract in them. This enables an easy comparison to discover that the products from McArthur Skincare have higher concentrations of Pawpaw extract in creams than any other Pawpaw skincare brands.

At McArthur Skincare, our entire team is dedicated to helping you feel and look your best.

Company History

McArthur Skincare is an Australian company, founded in 2010, within the cosmetic and health care industries, with its head office in Perth, Western Australia, and factory in Queensland where all of our products are made.

The awareness and popularity of the brand has rapidly grown in the past six years from the initial launch of three skincare products, to establish a consistently growing, loyal customer group who share a significantly positive sentiment across social media channels and a product range, that has now grown to include seventeen different product items. The customers readily share their personal success stories including improvements achieved with skin conditions like psoriasis, dermatitis, eczema and the benefits achieved in skin care from our beauty products.

You may have heard about the benefits of Pawpaw (Papaya, Papaw) for your skin – and perhaps you have heard of McArthur Skincare or McArthur Pawpaw Extract™.

It was in the remote rainforests of Borneo that the co-founder of McArthur Skincare first encountered the incredible soothing powers of Pawpaw (Carica Papaya, Papaw) when he observed local villagers using Pawpaw on their skin.

Various cultures around the world have known about Pawpaw for centuries. The ancient Mayans called it the “Tree of Life”.

Your wellbeing is at the heart of everything we do. If you would like to know more about our range, or give us feedback on any of our products, we would love to hear from you.

The McArthur Skincare range of skin, body and hair care products all contain our unique McArthur Pawpaw Extract™ and that means you can benefit from this remarkable fruit, from head to toe.

Your wellbeing is at the heart of everything we do. If you would like to know more about our range, or give us feedback on any of our products, we would love to hear from you.

Business Awards

2011 – Finalist in the Amber Awards for online services

2012 – Nominated for Telstra Business Awards

2013 – Nominated for Telstra Business Awards

Customer Persona Profile

Gender: Female

Age Range: 45-65

Interests: Movie Lovers, TV Lovers, Travel Buffs, Shopper/Shopaholics, Home Decor Enthusiasts, Technophiles, New Junkies, Beauty Mavens, Cooking Enthusiasts

Repeat Purchases: 15-30 days

Australian Made

McArthur Skincare is a 100% Australian Owned Company producing Australian Made products from our factory in Queensland, Australia. We use Australian grown Pawpaw from Queensland. We are listed on the AustralianMade.com.au website.

Therapeutic Product Range

The McArthur Skincare Therapeutic range of products are listed on the Australian Register of Therapeutic Goods (ARTG) and each contain high concentrations of natural active ingredients traditionally used in herbal medicine including; Aloe Vera, Chickweed, Arnica and Chamomile.

McArthur Skincare uses 100% Australian gGrown Pawpaw.

Arthritis Cream
ARTG ID:
235536

Contains the active natural ingredients Aloe Vera, and Arnica which is traditionally used in herbal medicine for the relief of mild arthritis.

Eczema Cream
ARTG ID:
235530

Contains the active natural ingredients Chamomile, and Chickweed which is traditionally used in herbal medicine for the relief of mild itchy, irritated and inflamed skin associated with eczema.

Psoriasis, Dermatitis and Rashes Cream
ARTG ID:
235534

Contains the active natural ingredients Aloe Vera, and Chickweed which is traditionally used in herbal medicine for the relief of mild itchy, irritated and dry skin associated with psoriasis, dermatitis and rashes.

Muscle Aches & Pain Cream
ARTG ID:
235531

Contains the active natural ingredients Aloe Vera, and Arnica which is traditionally used in herbal medicine for the relief of mild pain in muscles and joints.

Wounds & Burns Cream
ARTG ID:
235529

Contains the active natural ingredient Aloe Vera traditionally used in herbal medicine in the healing of minor wounds, burns and sunburn.

Always read the label. Use only as directed. If symptoms persist see your healthcare professional.

Company Contacts

Head Office: McArthur Skincare

Address: Level 1, Suite 33, 226 Beaufort Street, Perth, WA, 6000 Australia

Head Office Geo Position: 115.865241, -31.94609

Postal Address: PO Box 8360, Perth, WA, 6849 Australia

Freecall: 1800 PAWPAW (1800 729 729)

Phone: +61 (0) 8 9481 4429

Fax: +61 (0) 8 9481 4335

Email: info@mcarthurskincare.com

Website: http://mcarthurskincare.com

Media Enquiries

Contact: Mr Trevor Brickhill

Position: Business Development Executive

Email: trevor@mcarthurskincare.com

Phone: +61 (0) 8 9481 4429

Marketing Enquiries

Contact: Mr Matt Lynch

Position: Chief Marketing Consultant

Email: matt@mcarthurskincare.com

Phone: +61 (0) 8 9481 4429

Social Media Channels

Blog: http://mcarthurskincare.com/blog/

Facebook: https://www.facebook.com/mcarthurskincare/

Twitter: https://twitter.com/McArthurSkin

Instagram: https://instagram.com/mcarthurskincare

LinkedIn: https://www.linkedin.com/company/mcarthurskincare

Pinterest: https://au.pinterest.com/mcarthurskin

Tumblr: http://mcarthurskincare.tumblr.com/

Google+: https://plus.google.com/u/0/+Mcarthurnaturalproducts

About.Me: https://about.me/mcarthurnaturalproducts

Flickr: https://www.flickr.com/photos/mcarthurskincare/

Ello: https://ello.co/mcarthurskincare

Slideshare: http://www.slideshare.net/mcarthurskincare

Video Channels:

YouTube: http://www.youtube.com/c/Mcarthurnaturalproducts

Vimeo: https://vimeo.com/mcarthurskincare

SnapChat: https://www.snapchat.com/add/mcarthurnatural

Matt Lynch
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